Partnership Opportunities
The Sydney Royal Easter Show is one of Australia's largest annual ticketed events, attracting 850,000 attendees in 2025. It is an iconic celebration of Australian culture, from our rural traditions to our modern day lifestyles, providing unique experiences for everyone.
Each year for 12 days over Easter, the country and city join together to enjoy agricultural competitions, animal experiences, entertainment, carnival fun, shopping and much more. The rich heritage and sheer scale of the Show make it a prized means of communication utilised by some of the country’s biggest, best-known and loved brands. Time and time again, the Show has proven to be a highly effective consumer engagement platform connecting partners to hundreds of thousands of people. This is why many long-term sponsors including Woolworths, News Corp Australia, DNSW, MARS, Department of Primary Industries and Regional Development, Tyrrell's Wines, Australian Eggs and The Land have benefited from being involved with the Show for many years.
The Show was first held in 1823 and is run by the Royal Agricultural Society of NSW (RAS), a not-for-profit organisation that promotes and rewards agricultural excellence. The Sydney Royal Easter Show allows the RAS to continue investing in agricultural programs, scholarships and supporting rural communities in Australia. Find out more information about the RAS.
- Sponsorship Opportunities
- Exhibitor Opportunities
- Advertising Opportunities
- Carnival, Catering and Showbag
- 2025 Commercial Exhibitor Awards
Sponsorship Opportunities
The sponsorship opportunities available with the Royal Agricultural Society of NSW (RAS) offers your brand an unparalleled opportunity to reach, connect and engage with over 850,000 attendees over 12 days at the Sydney Royal Easter Show.
The rich heritage and sheer scale of the Show make it a prized means of communication utilised by some of the country's biggest, best-known and loved brands. Time and time again, the Show has proven to be a highly effective consumer engagement platform that provides relevant context, flexibility and connections to literally hundreds of thousands of people. This is why many long-term sponsors have benefited from being involved with the Show for many years including Woolworths, News Corp Australia, DNSW, MARS, Department of Primary Industries and Regional Development, Tyrrell's Wines, Australian Eggs and The Land.
View our major Sponsors here and watch our short testimonial video to see why they value their partnership with the Sydney Royal Easter Show.
The Sydney Royal Easter Show allows sponsors to:
- Generate brand awareness
- Showcase products and services
- Connect with the community
- Engage with consumers face-to-face
- Generate immediate sales
- Data capture
Your tailored sponsorship could include benefits such as:
- Branding onsite
- Naming rights to a competition, activation, pavilion/venue or entertainment act
- Category and supply rights
- Onsite activations, exhibition space and database capture.
- Consumer promotional opportunities including ticket giveaways and money can't buy experiences
- Exclusive experiences for staff and customers including corporate hospitality and ticketing
- Direct messaging, exposure and engagement through the Show's digital and social platforms with opportunities for database capture
- Advertising in ENGIE Stadium on 220sqm screen, 249lm LED screens, perimeter signage plus print and digital platforms.
- Logo placement on Sponsor Montage on website, publications and displayed at the Show
The RAS runs competitions, events and educational programs throughout the year and are able to tailor sponsorship packages for your organisation’s needs.
Exhibitor Opportunities
The Sydney Royal Easter Show (SRES) is one of Australia's largest annual ticketed events, attracting 850,000 attendees in 2025. It is a true celebration of Australian culture, from our rural traditions to our modern day lifestyles. Each year the country and city join together to enjoy animal experiences, agricultural competitions, shopping, carnival fun, entertainment and much more.
Over 12 days, this iconic Show hosts over 400 Exhibitors across 7 pavilions and around the grounds. The diversity and appeal of our Exhibitors is in fact one of the key drivers for attendance to the Show.
This is a once-a-year opportunity for exhibitors to generate direct sales, capture leads, gauge first-hand responses to new products, boost brand awareness and showcase products and services to the largest audience in the country.
Our 7 different pavilions and outdoor areas include the Woolworths Fresh Food Dome, Home & Lifestyle, and Fashion & Style pavilions (further information included in the Commercial Exhibitor Prospectus).
The Show provides the perfect platform for businesses to:
- Launch and test new products
- Receive immediate ROI through sales of products
- Provide sampling opportunities
- Create and build brand awareness within new markets
- Build a database of prospective customers providing year round sales
- Inform and educate consumers about your product
- Demonstrate the features and benefits of your product
- Gain additional exposure with exclusive promotional opportunities
Advertising Opportunities
The rich heritage and sheer scale of the Show make it a prized means of communication utilised by some of the country’s biggest, best-known and loved brands. Time and time again, the Show has proven to be a highly effective consumer engagement platform that provides relevant context, flexibility and connections to literally hundreds of thousands of people.
We have developed an extensive range of informative and engaging communication platforms across print, digital (website and mobile), broadcast and outdoor to ensure messages are made to our audience in a format with maximum impact throughout the year.
Opportunities to promote your brand at the Sydney Royal Easter Show could include -
- ENGIE Stadium
- TVC's and static ads on 220sqm screen
- LED messaging on 249 lm screen on parapet
- Static perimeter signage
- Messaging on 120 x digital IPTV screens space
- Other Advertising opportunities, pre and during Show
- The Sydney Royal Easter Show Official Show Guide
- Eastershow.com.au website
- Sydney Royal Easter Show app
- RAS Times Magazine
- Targeted EDM's
Carnival, Catering and Showbag
If you have ever considered providing catering services, operating a Showbag stand or presenting an amusement ride or game at the Sydney Royal Easter Show now is your chance to throw your hat in the ring.
The Royal Agricultural Society of NSW is inviting submissions for the 2025 Sydney Royal Easter Show and encourages anyone interested to download a prospectus and make an application against the selection criteria.
Boasting one of the best collections of amusement devices anywhere in the world why not get amongst the action and the 1.7 million unique ride experiences over twelve days.
Our Food and Beverage offer is a critical part of the event experience with the average guests spending eight hours at the Show. From the classic dagwood dog and fresh lemonade to food trucks, a noodle market and our international award winning food and beverage destination, The Stables, the Show continues to evolve and elevate its food offer to a diverse Sydney audience.
The iconic Showbag is a unique Australian tradition not found anywhere else in the world. For many youngsters it is a memorable first retail experience.
2025 Commercial Exhibitor Awards
Each year the RAS awards Commercial Exhibitors judged to have the "Best Exhibits" at the Show. All Licensees are eligible for these awards.
The objective of the awards is to encourage Exhibitors to maintain high standards in presentation, appeal and personnel while exhibiting at the Sydney Royal Easter Show and at the same time, obtain a greater return for their investment by creating more interest in their product.
Congratulations to all of the 2025 Sydney Royal Easter Show Commercial Exhibitor Award winners!
Congratulations to Peter Short - Spy Amusements
Congratulations to Ambrosia Distillery
Congratulations to winners:
Above 18sqm: RODRIGUEZ BROS
Below 18sqm: Ambrosia Distillery
Congratulations to winners:
Above 18sqm: Waterdrop
Below 18sqm: Think4Earth
Congratulations to winners:
Above 18sqm: KINGSMAN COLLECTION
Below 18sqm: CheekyGlo
Congratulations to winners SIGNAIRFX
Congratulations to HGP Luxury Pet Accessories
Congratulations to winners:
Above 18sqm: AKUBRA HATS
Below 18sqm: AUSTRALIAN PORK LIMITED
Congratulations to CHICANE MARKETING - The Emporium
Congratulations to F.J.F AMUSEMENTS - Warrior
Congratulations to Champaigne Entity - Sydney Royal Easter Egg Hunt
Champaigne Entity - Head Hunters
Congratulations to winners:
Above 7m: Baking Association of Australia - RAS Show Pies
Below 7m: Firepop Management - Firepop