Setting the stage around the grounds
Months before the Easter Show, Lynelle spends time at the Olympic Park offices to scout for new talent. “I start off each morning with a macchiato to get going,” she shares. “I'm usually in the office from 6:00 [or 6:30] in the morning; I'm an early bird person. I will come in, and I spend an hour searching social media of all my colleagues internationally; what they're doing, what they're doing around the grounds, and what's hot and what's not.”
Much of these early mornings help prepare for her weekly meetings within the International Association of Fairs and Exposition (IAFE) outside Australia, including those from the United States and Canada; some of these meetings even start as early as 2:00 in the morning.
Lynelle describes her approach to talent scouting as “old school”, but effective. “I still use Facebook,” she says. “I'm not really into Instagram or other platforms. I also spend a lot of time on YouTube.” Her scheduling process is equally straightforward and organised. “I'm an Excel-sheet girl,” she explains. “I list all my venues in a single daily document and program them from 8am right through to 10pm each night.”
Lynelle is also an active member of the International Association of Fairs and Expositions (IAFE), an industry body that supports agricultural fairs, shows and exhibitions worldwide. Each year, she joins fellow entertainment professionals at the organisation’s annual trade show in the United States, a key destination for discovering new acts and attractions.
“That’s where we find the international headline artists,” she says. “It’s like walking into Woolworths or Coles. There are more than 700 entertainers there. You meet them, see what they have to offer and what they can showcase.”
The event has been the source of several successful bookings over the years. “That’s where I found the Milord Entertainment High Dive Show,” Lynelle says. “It’s also where I secured the Paul Bunyan Lumberjack Show, The Conjurer, the Unicycling Unicorn, and connected with David Smith, The Bullet Human Cannonball. Each of these unique acts has gone on to become a memorable part of the Sydney Royal Easter Show. Every IAFE Convention introduces me to new entertainment concepts, talented performers and innovative experiences that I can bring back to Sydney, ensuring the Show continues to evolve and delight our patrons year after year.”


Acts are programmed according to both the requirements of the venue and the practical needs of the performers themselves. For example, Lynelle schedules track-based attractions such as Airtime Freestyle MotoX’s Chicken Run! at ENGIE Stadium during lunchtime and evening sessions. “A track-based act allows us to set up and strike the Main Arena centre,” she explains. “The entertainment doesn’t stop. The whole program is continuous all the way through.”
ENGIE Stadium is also home to some of the Show’s most ambitious animal spectacles, from galloping horse displays to thundering bison stampedes. Among the regular favourites is horseman Dave Manchon, who returned this year with A Tribute to Banjo and Imagine a Horse. Reflecting on the latter, Lynelle recalls one particularly memorable moment.
“I think the highlight of this year’s show was having Pink Pony Club,” she says, referring to the Chappell Roan hit that accompanied a performance featuring horses dyed pink. “Every night after the performance they were washed, and then the pink chalk was reapplied the following afternoon.”
Meanwhile, the Amphitheatre features smaller performances from a cast of children’s television characters – Dorothy the Dinosaur, the Wiggles and Bluey are especially popular among families coming in for the school holidays.
Other times, community dance groups will take centre stage. According to Lynelle, dancers are expected to submit an online audition. “They have to send in a three-minute clip of a performance,” Lynelle says. She further elaborates that the auditions are then adjudicated and scored by herself and a judging panel. “We spend a day and a half adjudicating them. We will get up to about 170 applications, and we've only got room for 50.
“Auditions are a good thing … because you see your costumes, you see your music and [your] style.”