Setting the stage around the grounds
Months before the Easter Show, Lynelle spends time at the Olympic Park offices to scout for new talent. “I start off with a macchiato to get going,” she shares. “I'm usually in the office from 6:00 [or 6:30] in the morning; I'm an early bird person. I will come in, and I spend an hour searching all my colleagues internationally; what they're doing, what they're doing around the grounds, and what's hot and what's not.”
Much of these early mornings help prepare for her weekly meetings with international contacts outside Australia, including those from the United States and Canada; some of these meetings even start as early as 2:00 in the morning.
Lynelle explains that her methods for talent-search is “old school”, but simple. “I still use Facebook,” she elaborates. “I'm not into Instagram or other means. I do a lot of YouTube as well.” Likewise, she programs her talent schedule through spreadsheets. “I'm an Excel sheet girl, and I'll list all my venues, all on one … daily document, and they start from 8am through to 10pm at night.”
Lynelle is also an active member of the International Association of Fairs and Exposition (IAFE), the industry body responsible for supporting agricultural fairs, shows and exhibitions. She and many other entertainment experts anticipate their annual trade show in the States. “That’s where we find the international headline artists,” she says. “It's like walking in Woolworths [or] Coles. You go up and there's over 700 entertainers. You meet with them and you see what they've got and what they can showcase.
“That's where I got Milord Entertainment High Dive Show. And I also got the Paul Bunyan Lumberjack Show as well.”
"It's like walking in Woolworths [or] Coles ... there's over 700 entertainers. You meet with them and you see what they've got and what they can showcase."
- on finding talent for the Sydney Royal Easter Show
Entertainers are programmed according to both the venue and the talent themselves. For instance, Lynelle reserves track-based acts like Airtime Freestyle MotoX and Chicken Run! at ENGIE Stadium for Lunchtime and Evening Entertainment. “A track-based act allows us to set up and strike the Main Arena,” she explains. “[The entertainment is] not stopping. The whole program is a continuous program all the way through.”
ENGIE Stadium is also home to many wildly ambitious animal acts, be it herds of galloping horses or bison stampedes. Horse entertainer Dave Manchon performs annually at the Show, with this year seeing him host A Tribute to Banjo and Imagine a Horse. Lynelle recalls a favourite moment from the latter act: “I think the highlight of this year’s show was having ‘Pink Pony Club’ [the Chappel Roan song playing] with the horses dyed pink … Every night they were washed, and the pink chalk was applied that [next] afternoon.”
Meanwhile, the Amphitheatre features smaller performances from a cast of children’s television characters – Dorothy the Dinosaur, the Wiggles and Bluey are especially popular among families coming in for the school holidays.
Other times, community dance groups will take centre stage. According to Lynelle, dancers are expected to submit an online audition. “They have to send in a three-minute clip of a performance,” Lynelle says. She further elaborates that the auditions are then judged and scored by herself and a judging panel. “We spend a day and a half adjudicating them. We will get up to about 170 applications, and we've only got room for 50.
“It's a good thing … because you see your costumes, you see your music and [your] style.”