8-19 April 2022

Sydney Royal Easter Show This browser is not supported. Please upgrade your browser.

Sponsorship opportunities


The sponsorship opportunities available with the Royal Agricultural Society of NSW (RAS) offers your brand an unparalleled opportunity to reach, connect and engage with an average of 833,000* people over 12 days at the Sydney Royal Easter Show.

The rich heritage and sheer scale of the Show make it a prized means of communication utilised by some of the country's biggest, best-known and loved brands. Time and time again, the Show has proven to be a highly effective consumer engagement platform that provides relevant context, flexibility and connections to literally hundreds of thousands of people. This is why many long-term sponsors and have benefited from being involved with the Show for many years including Woolworths, News Corp Australia, DNSW, MARS, Department of Primary Industries, Tyrrell's, Australian Eggs and The Land.

View our sponsors

The Sydney Royal Easter Show allows sponsors to:

  • Generate brand awareness
  • Showcase products and services
  • Connect with the community
  • Engage with consumers face-to-face
  • Generate immediate sales
  • Data capture

Your tailored sponsorship could include benefits such as:

  • Branding onsite 
  • Naming rights to a competition, activation, pavilion/venue or entertainment act
  • Category and supply rights
  • Onsite activations, exhibition space and database capture.
  • Consumer promotional opportunities including ticket giveaways and money can't buy experiences
  • Exclusive experiences for staff and customers including corporate hospitality and ticketing
  • Direct messaging, exposure and engagement through the Show's digital and social platforms with opportunities for database capture
  • Advertising in GIANTS Stadium on 220sqm screen, 249lm LED screens, perimeter signage plus print and digital platforms.
  • Logo placement on Sponsor Montage on website, publications and displayed at the Show

*Average Show attendees 2016-2021


Paul Bowd, Head of Commercial
Phone: 02 9704 1151
Email: pbowd@rasnsw.com.au

Sponsorship opportunities at the Sydney Royal Easter Show

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