8-19 April 2022

Sydney Royal Easter Show This browser is not supported. Please upgrade your browser.

Sponsorship opportunities

The sponsorship opportunities available with the Royal Agricultural Society of NSW (RAS) offers your brand an unparalleled opportunity to reach, connect and engage with an average of 828,000* people over 12 days at the Sydney Royal Easter Show.

The rich heritage and sheer scale of the Show make it a prized means of communication utilised by some of the country's biggest, best-known and loved brands. Time and time again, the Show has proven to be a highly effective consumer engagement platform that provides relevant context, flexibility and connections to literally hundreds of thousands of people. This is why many long-term sponsors and have benefited from being involved with the Show for more than a decade including Coca-Cola, Woolworths, News Corp Australia and Streets Ice Cream.

View our sponsors

The Sydney Royal Easter Show allows sponsors to:

  • Generate brand awareness
  • Showcase products and services

  • Connect with the community

  • Engage with consumers face-to-face

  • Generate immediate sales

  • Data capture


Your tailored sponsorship could include benefits such as:

  • Naming rights to a precinct, pavilion or main arena entertainment act

  • Product, branding and signage placement

  • Category and supply rights

  • Presenting onsite activations and exhibition space

  • Promotion opportunities with exclusive experiences for staff and customers

  • Corporate hospitality and ticketing

  • Direct messaging, exposure and engagement through the Show's digital and social platforms with opportunities for database capture

  • Big Screen and other advertising opportunities including print and digital mediums

  • Logo on Sponsor Montage

*Average Show attendees 2015 - 2019

With planning underway for the 2021 Sydney Royal Easter Show, the health and safety of exhibitors, competitors, staff, and patrons is a top priority for The Royal Agricultural Society of NSW. As we navigate the months ahead, the RAS will plan for additional infrastructure to support higher levels of hygiene and will adhere to any government restriction put in place at the time, which may include crowd restrictions. The RAS will do its best to communicate any changes as we get closer to the Show. 


Paul Bowd, Head of Commercial
Phone: 02 9704 1151
Email: pbowd@rasnsw.com.au

Sponsorship opportunities at the Sydney Royal Easter Show

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