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Showbags

No day at the Sydney Royal Easter Show is complete without a trip to the Showbag Pavilion. The 2014 Show saw a record number of 336 Showbags on offer. Filled with treats, toys and tones of fun, there’s always a Showbag to suit any age, taste and budget. 
As a uniquely Australian invention, Showbags originated as early as the 1900’s and started as sample bags offering visitors the chance to try something for free.
From sample bags to showbags, there has been bags of fun for years
  • In the 1920’s showbags began being sold as the cost of producing bags for free became too much for companies.
  • Showbags have contained a variety of contents over the years, but the first ones mainly contained food products, especially confectionery. Stranger products, such as coal and medicinal products, such as laxatives, have also been included in showbags. 
  • During in 1950s, showbags featuring toys began to appear. In the 1970’s celebrity bags were popular with the Madonna and Michael Jackson bags introduced into the Showbag Hall. 
Please check back closer to the 2015 event (26 March – 8 April) for a full list of showbags on offer.

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