No day at the Sydney Royal Easter Show is complete without a trip to the Showbag Pavilion. Filled with treats, toys and tonnes of fun, there’s always a Showbag to suit any age, taste and budget. Plus, you can still buy a Showbag at the Show for just $1.

As a uniquely Australian invention, Showbags originated as early as the 1900’s and started as sample bags offering visitors the chance to try something for free. From sample bags to showbags, there has been bags of fun for years.

  • In the 1920’s showbags began being sold as the cost of producing bags for free became too much for companies.
  • Showbags have contained a variety of contents over the years, but the first ones mainly contained food products, especially confectionery. Stranger products, such as coal and medicinal products, such as laxatives, have also been included in showbags. 
  • During in 1950s, showbags featuring toys began to appear. In the 1970’s celebrity bags were popular with the Madonna and Michael Jackson bags introduced into the Showbag Hall. 

A-Z Listing

Browse the entire 2015 showbag collection from A-Z. There is something for everyone. 

View all showbags

My Little Pony
New Ag Bag 2015

The New Ag Bag

Back in 2015 – bigger and better – is the showbag that gives back, That New Ag Bag. The Ag Bag is a celebration of Australian produce with over 20 items sourced from Aussie companies, like SunRice, Yarra Valley Snack Foods, Devondale, Kurrajong Kitchen and Goulburn Valley.

And best of all, every single cent goes to the Royal Agricultural Society of NSW Foundation’s fabulous scholarships and grants program that helps rural communities. Not bad for $20!

Where: Food Farm

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