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Sponsorship opportunities

The sponsorship opportunities available with the Royal Agricultural Society of NSW (RAS) offers your brand an unparalleled opportunity to reach, connect and engage with 850,000 people over 12 days at the Sydney Royal Easter Show.

The rich heritage and sheer scale of the Show make it a prized communication tool utilised by some of the country's biggest, best-known and most-loved brands. Time and time again, the Show has proven to be a highly effective branding and consumer engagement platform, leading to the formation of strong long-term partnerships including those with Coca-Cola, Woolworths, Nestle, Channel 9 and News Corp Australia.
View our sponsors.

Current Sponsors leverage their involvement to:

  • Generate brand awareness
  • Showcase products and services
  • Connect with the community
  • Engage with consumers face-to-face, one-on-one
  • Generate immediate sales
  • Engage employees and key clientele
  • Data capture

Your tailored sponsorship could include opportunities such as:

  • Category and supply rights
  • Presenting onsite activations
  • Naming rights to a precinct, pavilion or main arena entertainment act
  • Ticket promotions and VIP experiences for staff and customers
  • Hospitality and exclusive experiences
  • Product and branding placement
  • Utilising the Show's digital and communication platforms


Paul Bowd, Head of Commercial
Phone: 02 9704 1151